Reporting to the Vice President for Marketing and Public Relations, the Social Media Marketing Coordinator supports the University’s Strategic Plan and branding initiatives by working to strengthen the institution’s image, expand visibility, and engage target audiences including prospective students and their influencers, alumni, current students, faculty and staff, the media, state and federal decision makers, and others.

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• Writing, creating and coordinating communications for the University’s social media and other digital platforms as a member of the Marketing and Public Relations Department

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• Print and electronic publications

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• Marketing and promotional materials

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• Creating, writing, and coordinating strategic content for University social media and other digital platforms; generating compelling content that engages target audiences and stimulates interest in University programs, initiatives, and experts/thought leaders; collaborating with faculty, staff, and students

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• The day-to-day University “voice” and community manager in social media, maintaining a strong and consistent University image through both proactive and responsive communications; integrating institutional brand strategy

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• Filtering and disseminating comments or questions from social media sites to appropriate campus contacts; in emergency situations, play a key strategic communications role by monitoring social media discussions, disseminating information, and responding to comments and questions

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• Measuring and evaluating social media effectiveness through analytics which will serve as a basis for plan formulation

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• Counseling and training social media communicators throughout the campus community; coordinate University-wide adoption of best practices in social media

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• Coordinating and expanding the integration of video and photography in social media and on the website